The Wisconsin Interscholastic Speech & Dramatic Arts Association (WISDAA) logo and branding iconography are important components of the organization’s identity. Trademark law requires the association to regulate and authorize as necessary use of its name and acronym (WISDAA), logo, event names, and iconography by school and individual members within the organization and by individuals and institutions outside the Association.

Please obtain prior written permission for usage; email the State Office. For graphics, you will receive a branding package containing high-resolution images. The WISDAA maintains the right to refuse its logo and branding to anyone at any time for any reason. Previous use of the logo does not entitle a party to future use; each use must be approved on a case-by-case basis.

Visual Identity and Logo Usage Guidelines

Terms to Stop Using

The word “forensics” was considered in 1925 by the organization’s leadership as inclusive of all communication arts activities; however, as it has become strongly associated with crime scene investigation and science in the 21st century, we encourage emphasizing the organization’s new name and activities as listed above.  Please discontinue the term “forensics” to refer to Speech contests, Speech teams/squads, or Speech coaches. WISDAA considers "Speech" as inclusive of interscholastic Speech and Debate activities.

The word "drama" has been replaced by "theatre" to be a more inclusive term of the discipline and practice of productions, whereas in modern parlance, "drama" often refers to dramatic literature. In the context of WISDAA, dramatic form unifies the interscholastic activities of Theatre and Film.

Color Palette

Name and Acronym

Official name: Wisconsin Interscholastic Speech & Dramatic Arts Association (no “The” preceding the name).

Official acronym: WISDAA (not “The WISDAA”).

When first referencing the organization, always use the full name with a parenthetical reference of the acronym; then, subsequent references may use the acronym. It is acceptable to subsequently reference the Association.

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