Virtual WHSTF Marketing

All advertisements, vending booths, and sponsorships must be finalized by November 1, 2020, to make the publication deadline.

The Wisconsin High School Theatre Festival reaches more than 1,700 Wisconsin high school students, teachers, and other theatre professionals. We partner with Footlights for a professional theatre-style program, and offer sponsorship opportunities with billing and "commercials" as well as program advertising incentives.

Sponsorship Options

  • $1,000 - One-act virtual room (2 venues)
    • Includes full page grayscale ad (+$200 upgrade to full-color)
    • Logo on virtual event website, plus spoken announcement prior to streamed shows.
    • Venue assigned by: (1) past support; (2) order requests received
  • $750 - Thespian Excellence Awards Contest (1 sponsorship)
    • Includes full page grayscale ad (+$200 upgrade to full-color)
    • Logo on virtual event website, plus spoken announcement prior to each contest timeslot
  • $500 - Virtual Workshop room (4 workshop rooms)
    • Includes 1/2-page ad (+$150 upgrade to B/W full-page or +$350 full-page/color)
    • Logo on virtual event website, plus spoken announcement prior to each workshop held in that virtual room + listing in program schedule

If you plan to sponsor at a level that includes a program advertisement, book your sponsorship first, and we'll be in touch with you regarding details for your advertisement.


  • Exhibit: Friday, Dec. 11, 2:30pm-6:45pm, Saturday, Dec. 12, 8am-2pm (1-1:30pm exclusive time for exhibits and no other programming)
  • $150 $125 fee ($25 discount if paid before October 1) includes 1 videoconference room, unlimited virtual festival passes (excluding showcase performances), and listing in the printed Footlights program.
Virtual Exhibits

If COVID-19-related issues force a virtual festival, we will create a directory of "virtual rooms" where you can create a drop-in videoconference space for festival participants to hear your pitch/presentation and/or ask questions using online chat features.

We also invite vendors to submit brief video commercials (MP4 or MOV format), no longer than 30 seconds in length, to be placed in the online directory. Depending on the scope and scale of festival programming, these commercials will be played to participants throughout the festival weekend. Videos would be due by November 15.

Finally, we will send targeted emails to registered festival participants with a directory of colleges/universities, as well as products/tools for secondary school theatre programs.

Virtual Exhibit Guidelines/Details
  • Exhibit vendors are responsible for staffing the videoconference room provided by the festival; the festival is not responsible for internet access issues by the vendor.
  • We do not require constant staffing of your booth; your informational video can be embedded on your page, and you can link to a form to collect leads. We will have an exclusive exhibit period this year, Saturday from 1-1:30pm, and we'll be encouraging perusal by participants of booths.
  • Exhibit pricing is for the entire festival; partial pricing is not available. Refunds will be given, minus credit card fees, as follows: 192+ hours (8 days) prior = full booth booking fee; 49-191 hours (2-7+ days) prior = one-half of booth booking fee; less than 48 hours = no refund. All fees must be paid prior to the start of the festival. Exhibitors with unpaid fees will not be permitted to attend.
  • The WHSFA reserves the right to refuse reservations to any exhibitor.
  • NOTE: Submitting an Exhibiting Application indicates your knowledge, understanding, and acceptance of the WHSTF Exhibiting Guidelines. If you do not agree to the guidelines, do not submit an Exhibiting Application.
  • The WHSFA retains the right to amend guidelines as necessary. Exhibitors will be notified of any guidelines changes immediately.


Advertising in the program booklet not only helps support programming to keep performing arts vital in the lives of young people, but it raises awareness of your products/services used by directors, as well as institutions of higher learning looking to recruit students. For the virtual festival, our intention is to have an interactive, online program as provided by Footlights, with physical programs available for purchase as souvenirs. We have also reduced rates to pre-2018 levels!

  • $250 - $150 - ¼ page vertical (2.25" x 3.75")  PDF | ID
  • $250 - $150 - ¼ page horizontal (4.625" x 1.825")  PDF | ID
  • $300 - $250 - ½ page vertical  (2.25" x 7.625")  PDF | ID
  • $300 - $250½ page horizontal (4.625" x 3.75")  PDF | ID
  • $450 - $400 - Grayscale full page (4.625" x 7.625")  PDF | ID | AI
  • $650 - $600 - Color full page (4.625" x 7.625")  PDF | ID | AI

Use links to the right of each above for dimensioned templates. Ads must be submitted as PDF format. High-resolution scans should be supplied at 300 dpi, line art at 600 dpi, and should be saved as PDF. Color images must be saved as CMYK. All printer and screen fonts must be provided or saved as outlines. Publications are printed heat set web and/or sheet fed offset and saddle stitched.

If a virtual festival is held, the booklet will be done electronically.